Brand identity v3
Allyova · HR platform

An ally beside
every employee.

The symbol is a lowercase a built from two figures: an arching arm (the ally) holding a bright nova dot (you), nested into the stem. It is set in the product's own navy and cyan, the colours of the site, the original logo and the sky hero.

logo-horizontal.svg · on white
logo-horizontal-white.svg · on #0C110F
wordmark.svg · on #F6F5F4
wordmark-white.svg · on Navy
Concept

“Beside you”

The arm (ally). This is the hook of a double-storey a. One stroke rises from the baseline, arches over and curls down, ending in the slanted Allyova cut: an arm around your shoulder.

The nova (you). The solid dot is the bowl of the a, held against the stem. It stands for the employee, the new joiner, the bright spot.

The hold. The stem curves around the dot with a thin keyline. They are one letter, but two figures that never merge.

The same a, with a ring bowl, opens and closes the wordmark: allyova. Every stroke end shares one family of slanted cuts, the Allyova cut, on the a terminals and feet, the l tops and the y.

mark-mono-black.svg
mark-mono-white.svg
mark-glyph-dark.svg
one-colour pine on Nova (celebration surfaces)
App icon & favicon

From 1024 px down to 16 px

The 32 px and 16 px icons are separate pixel-fitted drawings, not scaled copies. Their stems sit on whole pixels so they stay crisp in a browser tab.

app-icon.svg · 1024 master
120
64
favicon.svg · 32 fitted, ×4
16 fitted, ×6
Allyova · Abwesenheiten
16 px in a browser tab
Colour

Navy, Cyan, Teal and Sky

Navy is the ink and the primary. Cyan is the nova: the dot, highlights, celebrations and the active-nav bar. It is always a fill, never text on white (1.81:1). Teal carries links and focus. The sky gradient is for marketing only.

Approved
success #2F7A2F · 5.32:1 on white
Pending
warning #975A00 · 5.56:1
Overtime
danger #B83030 · 5.99:1
New policy
info #2C5FC2 · 5.96:1

Cyan's jobs

Today · 3 new requests
highlight #CFFAFE / #155E75 · 6.61:1
Onboarding complete
celebrate #22D3EE / #0B1220 · 10.36:1
empty state art: cyan + pale cyan
Abwesenheiten
nav-active indicator: Cyan, never text
Glass

Tinted glass, only on floating chrome

Glass is used on sticky header strips with glass-chrome (14px blur), on popovers and menus with glass-overlay (20px), and on toasts and floating bars with glass-floating (24px). The base is opaque; blur is added only where backdrop-filter is supported and is switched off for reduced-transparency or high-contrast. It is never used on cards, tables, the rail or the canvas, and never stacked.

Typography

Plus Jakarta Sans + Inter

Plus Jakarta Sans (600–800) sets display text, Inter (400–600) sets the UI with tabular numbers, Noto Sans SC covers Chinese and JetBrains Mono covers the vault. All are SIL OFL Google Fonts.

Display 56/800
HR, done beside you.
H2 36/700
Willkommen im Team, Lena.
H3 24/600
Your leave balance: 12.5 days
Body 16/400
Request time off, clock in from your phone, and sign your contract, all in one place. Your data stays in Switzerland.
UI 14/400
Arbeitszeit diese Woche: 38:45 h von 42:00 h · Ferien 2026: 12,5 Tage übrig
Caption 12/500
Zuletzt aktualisiert 26.10.2026, 08:02 · Only you and HR can see this.
zh 20/500
你的假期申请已提交给 Sara。
Mono 13/400
vault://acme-ag/it/m365-admin · last rotated 14 d ago
In product

Dashboard card, light and dark

This shows the brand in a real HR surface. The app header uses the lockup; the primary actions use Pine 700 (or Pine 300 in dark mode); Nova appears only as a small, meaningful highlight.

AR

Heute im Team

Montag, 26. Oktober · Design & Produkt
2 neue Starts
14Anwesend
3Ferien
1Krank
MK
Mia KellerEingestempelt 07:58 · Zürich
Anwesend
JB
Jonas BrunnerBis Fr, 30.10.
Ferien
LW
Lin WeiErster Tag · Onboarding 3/8
Neu
Lena Huber möchte Ferien02.–06.11.2026 · 5 Tage · Saldo danach 7,5
AR

Heute im Team

Montag, 26. Oktober · Design & Produkt
2 neue Starts
14Anwesend
3Ferien
1Krank
MK
Mia KellerEingestempelt 07:58 · Zürich
Anwesend
JB
Jonas BrunnerBis Fr, 30.10.
Ferien
LW
Lin WeiErster Tag · Onboarding 3/8
Neu
Lena Huber möchte Ferien02.–06.11.2026 · 5 Tage · Saldo danach 7,5